For most publishers, higher engagement during and following E3 events resulted in significantly higher audience engagement, but slightly lower audience sentiment.
On average, publishers who have held showcases in June have enjoyed a 47% lift in engagement volume across social channels. As more fans are discussing their games, sentiment for these same publishers has fallen 11% on average, Spiketrap said.
Electronic Arts saw a significant, 50% lift in audience sentiment since E3. Prior to their June 9 event to tout Battlefield 2042, sentiment around the publisher rested in the neutral territory at 48/100. Since the event, audience sentiment rests solidly in the positive range at 72/100.
Audience engagement around Devolver Digital remains markedly elevated since its June 12 showcase, as Devolver once again had a hilarious show with a lot of satire. Engagement volume was up 62% over the baseline period, and sentiment held steady with slight improvement (rising from 79 to 80).
As for Nintendo, sentiment rose modestly from 73 to 76. Sentiment around Mythical Games also rose modestly, from 71 to 74.
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