Well, it was only a matter of time.
Advertising giant Facebook announced Wednesday that they’re going to begin testing advertising inside virtual reality titles on its Oculus platform soon. The first roll-out is limited enough, with Facebook testing ads inside a single gaming shooter title: Blaston from Resolution Games. They are interestingly not rolling this out with a first-party title, though I’m sure integration with Oculus Studio titles is inevitable.
“For now, this is a test with a few apps — once we see how this test goes and incorporate feedback from developers and the community, we’ll provide more details on when ads may become more broadly available across the Oculus Platform and in the Oculus mobile app,” a company blog post reads.
Users will be able to mute, hide or see information on why they are being served an ad in its current form.
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