Facebook plans to dish out over $1 billion to creators across its platforms through the end of 2022, CEO Mark Zuckerberg said. “We want to build the best platforms for millions of creators to make a living,” he wrote in a Facebook post. “Investing in creators isn’t new for us, but I’m excited to expand this work over time.” The aim is to “reward creators for great content they create on Facebook and Instagram.”
The company will pay all kinds of creators, including those who are just starting to share their own content and build an audience. Facebook will offer creators more ways to earn payouts when they hit certain milestones and provide “seed funding” for some of them to make content.
Facebook will add Bonus sections to the Instagram app later this summer and the Facebook app in the fall where creators can learn about various programs, including details on eligibility and how to apply. Some of those programs are already available to invited creators, such as bonuses for running ads on Facebook live streams, and for video and gaming creators who reach certain earnings milestones with Stars (Facebook’s Twitch Bits-style tipping currency) over the next few months.
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