Big Tech Inc.
If you live in New York, you can now make your way to Google’s new store, which opened today in Chelsea. The giant’s new brick-and-mortar presence joins the likes of Apple, Microsoft, Samsung and Amazon so people can peruse its hardware offerings, as well as those of selected not-Google offerings.
It’s an advertising world, and we’re just living in it: Instagram today announced the global launch of ads in Reels, its TikTok rival. Sarah Perez says in her reporting that the ads will be up to 30 seconds in length and vertical in format. Like Reels, the new ads will loop, and people will be able to like, comment on and save them, the same as other Reels videos.
Google this morning announced a line of new virtual machines built on AMD’s third-gen EPYC processor. The new line, called Tau, is x86-compatible and offers a 42% price-performance boost over standard VMs. Google, of course, claims the Tau family “leapfrogs” existing cloud VMs.
Amazon this week announced its Appstore Small Business Accelerator Program, which will reduce the commissions Amazon takes on app developer revenues for qualifying smaller businesses. Previously, Amazon’s Appstore took a 30% cut of revenue, including that from in-app purchases. Now, it will take only 20% from developers who earned up to $1 million in the prior calendar year. The program will additionally offer AWS credits.
E3 2021, virtual style, wrapped this week, and, according to Brian Heater, Microsoft won the week with the announcement of 30 games. Nintendo followed with added Switch software.
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