he unveiling of the Mustang Mach-E in November 2019 was a key milestone in the company’s pivot toward what it called “the digital future.” The Ford Mustang Mach-E, an all-electric crossover, recently made its commercial debut in the U.S., with European deliveries imminent. Ford is beginning production of the Mach-E, a competitor to the Tesla Model Y, in China as well. And Ford didn’t stop at electrification with a crossover — it’s now debuting an electric version of the F-150.
This new future also includes a pivotal tech partnership with Alphabet (GOOGL)-owned Google and a slew of other new vehicle launches. Among them: a resurrected Ford Bronco brand. Additional strategic partnerships include Volkswagen (VWAGY), Rivian and Mahindra to strengthen Ford’s global presence.
Ford stock is trending higher after a prolonged downtrend, along with peer General Motors (GM). If you’re thinking about buying shares of Ford, it’s key to analyze the fundamental and technical picture first.